Business Trends

Accountability Equals Commitment

In a recent exchange with a group of Miami Accounting Firms, we were discussing how Accountability Equals Commitment for goals that were being set by each individual. The word that leapt into my mind was commitment. The word commit comes from the Latin word committere, which means to connect, entrust. As leaders in the Miami Accounting Firm, we make commitments every day to our clients, our partners and our staff.

In my practice as a CPA in Miami I think deeply about what those commitments are and ensure that you are not making them too lightly. Each commitment is important and defines what and who is important to you. The demonstration of commitments is a reflection of your character and ultimately says more about you in action than in the words themselves.

Consider the following concepts as you reflect on the commitments that you make in your life:

Commitment is connection: Consider the connection between the goals that you set during strategic planning and the accomplishment of those goals. The connection between the meeting date you established with your mentee and showing up on time and prepared to have a coaching conversation. As a Miami Accountants I think about the commitment between the signing of the engagement and my active participation in the monthly services we provide. Commitment is the connection between our values, intentions and our actions. The connections we make generate our commitments, just as our commitments generate more profound connections.

Passion: This is the foundation of commitment!  Passion is what some call the burning desire within us – the fire that motivates us to set and make progress in our life goals. When passion is missing, our actions lack meaning and we don’t get the results we want. Without passion, our actions are meaningless and flat. Commitment is built from the passions in our lives. Think about your 2012 goals for your Miami Accounting Firm and personally, do they come from deep within – your passions?

Commitment = persistence. If there is true commitment, the support for the goals is uncompromising and unending. The people who set true commitments are willing to put their time, talent and dollars in the support of that commitment. One is willing to do anything in support of the commitment. Commitment drives us and anchors us during challenging times. Think about our recent economic challenges, did your commitment to your firm anchor you and sustain you? Commitment helps us to maintain our integrity; we persist to that which we’re committed. Many Miami Accountants have experienced this commitment in the past few years, and it has served them well.

Commitment is conscious! Commitments should not be made lightly. They require insight and self-awareness, meaning that you must know what your firm’s values and ideals are in order to commit to them! Do you know a Miami Accountant who is a conscientious and productive worker but who’s not happy? Such a person frequently lacks insight and self-awareness. Commitment is difficult for an individual or firm if there is no awareness of what is most important. Commitment requires an ability to observe, strategize and make conscious decisions.

Commitment is purposeful. Commitment involves choice – saying yes to our values and to our passions! Commitment is never haphazard or random. While we may lose our perspective from time to time, commitment always involves choice and intent. Commitment enables us to be purposeful. Great leaders in the firms we serve are purposeful in their pursuit of client service excellence, growth of their team’s talent and increase in firm profits.

Commitment is self-expression. Self-expression is the culmination of who we are and how we’re being. When there’s perfect alignment and congruency between who we are and how we’re being, we are authentic and fully self-expressed. This is wonderfully fulfilling! If commitment is the ultimate expression of our values and who we are, self-expression is a core ingredient of commitment. Have you heard others say they are just “in the zone” or “in their groove?” This usually is a sign of self-expression and awareness.

Vision brings forth our commitment. Does commitment generate the envisioning process, or does vision generate commitment? Either way, commitment and vision are inexplicably tied together. Expand your vision while you deepen your commitment in order to produce powerful results! I would challenge you to read through your firm’s vision and determine if it promotes vision within your team? If it does not, it might be time for a change.

Commitment inspires us to be and do our best. We aim for the sky and shoot for the stars! We refuse to accept less than the best from ourselves and others. Our commitment inspires us to reach for quality and excellence. We continually enlarge and clarify our vision – this contributes to us living our personal best. This means every day, with every client and in every project. Do you live the commitment every day?

Commitment lives in communication. Communication involves verbal and nonverbal interaction. While commitment lives in the declaration and words, evidence of commitment lives in the actions we take and don’t take. Be attentive for evidence of commitment in communication. Our industry has a fairly bad reputation in the area of communication. If this is an area of your personal development that needs some attention, now is the time!

Commitment is surrender. Commitment is the giving of ourselves to what we most believe and want. It is the merging of our ideals and our being. We surrender to our ideals and with commitment, live them. We create what we want when we surrender to our commitment.

Our Miami Accounting Firm stands behind our word, we demonstrate commitment. Commitment exists when our actions meet the expectation of our words – when there’s a congruency between intent, words and action.

By Gustavo Viera

Gustavo A Viera, CPA, is the managing partner in Gustavo A Viera, PA, CPA. His experience spans more than 25 years. His public accounting experience includes a senior audit manager at PriceWaterHouseCoopers with a focus in the healthcare industry, and Chief Financial Officer of Hewlett Packard Latin America and Telefonica of Spain. Gus also writes a blog twice a week that addresses issues his clients have at He has also taught in the SBA program in Miami FL, and is admitted to practice in the State of Florida licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera, PA, CPA, One Alhambra Plaza Floor PH Coral Gables FL 33134 (786) 250-4450.