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Why Accountants in Miami Should Think Like Teachers

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“Those that know, do. Those that understand, teach.” – Aristotle

When we think about what a Accountants in Miami needs to be, perhaps “a teacher” isn’t the first thing to come to mind.

An innovator? Yes. A risk-mitagator? Sure. But a teacher? Chances are, you haven’t set foot in an Accountants in Miami classroom in quite some time. In fact, you decided to go the Accountants in Miami route in because you liked the classroom. In today’s business environment, however, there’s plenty of value in becoming a teacher. How? Think about it.

Accountants in Miami You are the teacher

If you’re Accountants in Miami working and thriving in today’s economy, chances are you know a thing or two. You understand what it takes to survive. You understand what it takes to sell. You understand how to conduct yourself. You have knowledge that is unique to you.

More importantly, however, is that you know your profession. In fact, you probably (and hopefully) know your profession better than the Accountant next door. You know why it deserves to be on the top shelf. You know why your competition just doesn’t cut it. You know why your Accounting Miami Firm should be a household name.

Does your audience know? If not, then it’s your duty to teach them. Become the teacher.

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” – Chinese Proverb

Yet no teacher can thrive without the classroom; a place to gather, ask questions and learn. If you’re a Accountants in Miami with a Blog, however, then you already have a classroom.

Your website is the classroom.

Your Accountants in Miami website affords the perfect opportunity to get your audience involved.

How so?

When your customers want to learn about your Accountants in Miami, the first place they’ll go is your website. Once there, they should feel welcome, safe and ready to explore. They should be able to easily contact the teacher and ask questions, through either email, comments or forums. They can learn more through blogs and articles developed about your profession and its niche. The more information you have ready for your audience, the more likely that they’ll stick around. What does your content creation strategy looking like? Are you creating content that will hook your visitors upon arrival? Is your website welcoming; well-designed and optimized for usability? Is there a clear way for your users to reach you?

If not, then tidy up your classroom.

As Accountants in Miami, you don’t have to administer tests to your potential customers. There are no passing or failing grades. And while there may be no quizzes in the small business world, there are plenty of questions. If potential customers are coming to you, it means that they’re looking for an answer. As the teacher, it’s up to you to deliver.

Your knowledge is the answer.

At the center of your website, content, and message, your knowledge should be present. Educate, motivate, and inspire, but don’t let your knowledge get left behind. As a teacher and Accountants in Miami, you need to have your answer, the service, ready at all times before questions can even be asked. Why is your service so important? Why should the customer go with you instead of your competitor? You should have the answers to these questions swirling around in your head, and they should be all over your business’ website. Talk about your “answer” in articles and blogs. Utilize Facebook and Twitter. Spread the word.

There’s no need to advertise your potential customers to death. That’s a surefire recipe for disaster. Instead, educate, teach, and nurture. Become a hub for your industry and niche. Allow people to see your company as more than a company. Make the grade.

Ask yourself; what are you teaching your customers?


By Gustavo Viera

Gustavo A Viera, CPA, is the managing partner in Gustavo A Viera, PA, CPA. His experience spans more than 25 years. His public accounting experience includes a senior audit manager at PriceWaterHouseCoopers with a focus in the healthcare industry, and Chief Financial Officer of Hewlett Packard Latin America and Telefonica of Spain. Gus also writes a blog twice a week that addresses issues his clients have at He has also taught in the SBA program in Miami FL, and is admitted to practice in the State of Florida licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera, PA, CPA, One Alhambra Plaza Floor PH Coral Gables FL 33134 (786) 250-4450.