Is great customer service expected from Tax Accountants?

Tax Accountants Offer Great Service

I’ve been working with Tax Accountants for a long time, and much of that time and activity I have focused on is Tax Return Preparation. The do it yourself Tax Return Preparation Software like TurboTax is a good example of the type of service model that’s garnered a lot of attention over the past couple of years. TurboTax editions continue to be the Tax Return Preparation Software solutions of choice for new and growing small businesses, even as those businesses look to leverage the cloud for remote and mobile access to business information. But nothing beats a Tax Accountants whose services vary tremendously from Tax Accountants to Tax Accountants. A Tax Accountants professional will know hoe to best service his client over any tax software.

At the surface, most of the Tax Accountants services available today look pretty much alike. In concept, they are, but in reality the knowledge each Tax Accountant Miami elects to deploy makes a big difference in the experience of user. Some Tax Accountants require a lot experienced Tax CPA’s to make the service work, and some Taxes Services have constructed their own “black box” technology to make the delivery possible like H&R Block. The result is a wide variety of service models and delivery approaches, some of which may perform better or offer more functionality than others. But these details are often difficult to discern when evaluating the various Tax Return Preparation services, so most folks simply resort to pricing comparisons. Unfortunately, this isn’t really the best way to measure the quality of the Tax Accountants or the Tax Services. There’s still some truth to the old adage that “you get what you pay for”, even when a Tax Accountants has become commoditized in the market. On the other hand, just because a Tax Service is more expensive doesn’t mean it is better.

It is often difficult to get prospective customers to see or understand the technical nuances of any given Tax Return Preparation Service, so many Tax Accountants are trying to find other ways to set themselves apart from the competition. One approach that’s become quite popular is to tout the availability and quality of the customer service offered by the provider. While I do believe that quality customer service should be available for clients at all times, I also recognize a bit of a problem with this marketing approach.

You know those car commercials on TV, where the sales person is telling the customer about how great the warranty on the vehicle is? Yeah – the one where the customer wants to know if they should buy a good car, or buy a car with a good warranty. Makes you think, doesn’t it?

When you’re looking for a Tax Accountants service provider to deliver quality Tax Services, remember that great customer service is only part of the puzzle. The best solution is to find a Tax Accountant Miami that just works for you, and doesn’t leave you needing a lot of support.

Are you on a first name basis with your Tax Accountants support team? You might want to think about why that is.

Make sense?

By Gustavo Viera

Gustavo A Viera, CPA, is the managing partner in Gustavo A Viera, PA, CPA. His experience spans more than 25 years. His public accounting experience includes a senior audit manager at PriceWaterHouseCoopers with a focus in the healthcare industry, and Chief Financial Officer of Hewlett Packard Latin America and Telefonica of Spain. Gus also writes a blog twice a week that addresses issues his clients have at He has also taught in the SBA program in Miami FL, and is admitted to practice in the State of Florida licensed Certified Public Accountant. Gus welcomes questions and he can be reached at Gustavo A Viera, PA, CPA, One Alhambra Plaza Floor PH Coral Gables FL 33134 (786) 250-4450.